Last updated: 4 March 2026
1. Who We Are
SparkShift is a future-of-work consultancy and coaching practice operated by Tom Kegode. Our website address is https://sparkshift.pro.
Contact details:
Email: tom@sparkshift.pro
Website: https://sparkshift.pro
LinkedIn: https://www.linkedin.com/in/tomkegode/
For the purposes of data protection legislation (including the UK General Data Protection Regulation and the Data Protection Act 2018), the data controller is Tom Kegode, trading as SparkShift.
2. What Information We Collect
Information you provide directly:
- Name and email address (when you book a discovery call, send an enquiry, or subscribe to our newsletter)
- Phone number (if you choose to provide it)
- Professional details such as job title, company name, and industry (when you engage with our services)
- Any other information you share with us through email, contact forms, or during coaching and consulting engagements
Information collected automatically:
- Technical data such as your IP address, browser type and version, operating system, and device type
- Usage data including pages visited, time spent on pages, and navigation paths
- Cookie data (see Section 6 below)
3. How We Use Your Information
We use your personal information for the following purposes:
- To respond to enquiries and provide information about our services
- To deliver coaching, facilitation, and consulting services you have engaged us for
- To schedule and manage discovery calls and appointments
- To send you relevant updates, insights, or newsletters (only where you have opted in)
- To improve our website and services
- To comply with legal and regulatory obligations
Legal basis for processing (under UK GDPR):
- Consent: where you have given clear consent for us to process your personal data for a specific purpose
- Contract: where processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract
- Legitimate interests: where processing is necessary for our legitimate business interests, provided these are not overridden by your rights
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties.
We may share your information with:
- Service providers who assist us in operating our website and delivering our services, including GoDaddy (website hosting), Calendly (appointment scheduling), and any email marketing platform we use
- Professional advisers such as accountants or legal advisers, where necessary
- Law enforcement or regulatory bodies, where required by law
5. How We Store and Protect Your Information
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
Retention periods:
- Enquiry and contact data: up to 2 years after last contact
- Client and coaching data: up to 6 years after the end of our engagement
- Newsletter subscriber data: until you unsubscribe
- Website analytics data: up to 26 months
6. Cookies
Our website uses cookies to improve your experience and analyse site traffic.
Types of cookies we use:
- Essential cookies: required for the website to function properly
- Analytics cookies: help us understand how visitors use our site. We use GoDaddy's built-in analytics for this purpose.
- Third-party cookies: some embedded content (e.g., YouTube videos, Spotify podcast players, LinkedIn embeds, Calendly booking widget) may set their own cookies
You can manage your cookie preferences through your browser settings.
7. Your Rights
Under UK data protection law, you have the following rights:
- Right of access: to request a copy of the personal data we hold about you
- Right to rectification: to request correction of inaccurate or incomplete data
- Right to erasure: to request deletion of your personal data
- Right to restrict processing: to request that we limit how we use your data
- Right to data portability: to request a copy of your data in a structured format
- Right to object: to object to our processing of your data based on legitimate interests
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us at tom@sparkshift.pro. We will respond within one month.
8. Third-Party Links
Our website may contain links to third-party websites (e.g., LinkedIn, Instagram, TikTok, Calendly). We are not responsible for the privacy practices of these external sites.
9. Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date.
11. How to Complain
If you have concerns about how we handle your personal data, please contact us first at tom@sparkshift.pro so we can try to resolve the issue.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: https://ico.org.uk
Telephone: 0303 123 1113
SparkShift