An engaging future-of-work session
A high-energy, interactive session for your awayday or offsite. People leave thinking differently, and ready to act.
SparkShift · Future of work studio
Engaging future-of-work sessions, culture activation and AI ways of working. You leave with momentum, not a report.
C-suite partner · Executive coach · 16+ years across retail, fintech and HR transformation
Trusted across sectors, from FTSE banks and broadcast media to charities and government.
















What I can do for you
A high-energy, interactive session for your awayday or offsite. People leave thinking differently, and ready to act.
Shape your culture with your people, then make it real in the day to day. A practice, not a poster.
Get your teams using AI in a way that stays human. Highly analogue and highly enabled at the same time.
Help your leaders find their voice and land the message. Small shifts in the story, big shifts in how it lands.
Your real challenge, the right squad in the room, and something shipped. The Work:Lab Method in action.
Watch & listen
A taste of the thinking, out loud. Hover to pause, click to watch or listen.
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Spotify
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Eat Sleep Work Repeat
Delete Delete Engage
PodcastEat Sleep Work Repeat
YouTubeYouTube
Spotify
Spotify
YouTubeYouTube
Spotify
YouTubeYouTube
YouTubeYouTube
Spotify
Spotify
Eat Sleep Work Repeat
Delete Delete Engage
PodcastEat Sleep Work Repeat
The Six Shifts · the why
Evolve these well and work gets more human, and higher performing, at the same time.
Steady, compounding change that sticks, not a big-bang programme that fades.
Organising people around the work that matters, not the boxes on a chart.
Bringing people with you as AI reshapes how the work actually gets done.
Leaders who choose their impact on purpose, with a clear and shared voice.
Turning generational tension into one of your strongest sources of energy.
Working out loud and across borders to find the edge others are missing.
The Enjoy Work equation
Human Connection + Community = Collaboration
Joy arrives. Enjoyment is built. Real human connection, plus a sense of community, is what makes collaboration actually work.
The Work:Lab Method · the how
A simple, repeatable way to move a room from talk to traction.
Get under the skin of the real challenge. Cut through the noise to the shift that actually matters.
Bring the right squad into the room and build the answer together, so it's owned, not handed down.
Turn ideas into movement. Energy, momentum and the capability to keep going after we leave.
We don't leave you with a report. We leave you with something live, owned by the room, and moving.

About Tom
I'm Tom Kegode, founder of SparkShift. Sixteen years leading culture, innovation and people change inside large organisations means I've sat where you're sitting, and partnered with the C-suite to make the big calls land.
I'm a friendly disrupter and an executive coach. I bring the right people together, build the answer with them, and make change something people genuinely enjoy being part of. More human, not less. That's how it sticks.
Beyond the boardroom, I chair a school's governing board, leading in the education sector on future careers and the next generation of work.
In action
From a team of five to a room of five thousand. Web Summit, CIPD, Mad World, and plenty of rooms in between.








Proof
Swipe to read more →
Provocations and field notes on ways of working, culture and AI. From my newsletter, Going Solo.
Twenty-five minutes to talk through your challenge and whether there's a shift worth making together.