SparkShift · Future of work studio

Co-creating the future of work.

Engaging future-of-work sessions, culture activation and AI ways of working. You leave with momentum, not a report.

C-suite partner · Executive coach · 16+ years across retail, fintech and HR transformation

Trusted across sectors, from FTSE banks and broadcast media to charities and government.

Lloyds Banking Group
Standard Life
Aegon
Channel 4
Aztec Group
Defence Infrastructure Organisation
Department for Education
Impact Match
Westcountry Schools Trust
Exeter College
Culture Pioneer Awards 2025
Mind
Crisis
WWF
Scottish HR Leadership Group
UK Company Culture Awards 2025 Judge

What I can do for you

If you booked me, here's what we'd do.

01

An engaging future-of-work session

A high-energy, interactive session for your awayday or offsite. People leave thinking differently, and ready to act.

02

Co-create your culture, and activate it

Shape your culture with your people, then make it real in the day to day. A practice, not a poster.

03

AI ways-of-working activation

Get your teams using AI in a way that stays human. Highly analogue and highly enabled at the same time.

04

Leadership storytelling

Help your leaders find their voice and land the message. Small shifts in the story, big shifts in how it lands.

05

An innovation sprint or hackathon

Your real challenge, the right squad in the room, and something shipped. The Work:Lab Method in action.

Ways to work together:Fractional partnering·Targeted sprints·Learning experiences·Speaking·Facilitating

Watch & listen

Talks, podcasts and conversations.

A taste of the thinking, out loud. Hover to pause, click to watch or listen.

The Six Shifts · the why

The forces shaping how organisations evolve right now.

Evolve these well and work gets more human, and higher performing, at the same time.

Evolution over Transformation

Steady, compounding change that sticks, not a big-bang programme that fades.

Roles to Missions

Organising people around the work that matters, not the boxes on a chart.

Co-creating an AI-Enabled Culture

Bringing people with you as AI reshapes how the work actually gets done.

Intentional Leadership

Leaders who choose their impact on purpose, with a clear and shared voice.

Multigenerational Workforces

Turning generational tension into one of your strongest sources of energy.

The Global Opportunity

Working out loud and across borders to find the edge others are missing.

The Enjoy Work equation

Human Connection + Community = Collaboration

Joy arrives. Enjoyment is built. Real human connection, plus a sense of community, is what makes collaboration actually work.

The Work:Lab Method · the how

Identify Co-Create Activate

A simple, repeatable way to move a room from talk to traction.

01

Identify

Get under the skin of the real challenge. Cut through the noise to the shift that actually matters.

02

Co-Create

Bring the right squad into the room and build the answer together, so it's owned, not handed down.

03

Activate

Turn ideas into movement. Energy, momentum and the capability to keep going after we leave.

Quick
win

Activate means a quick win this week.

We don't leave you with a report. We leave you with something live, owned by the room, and moving.

Tom Kegode, founder of SparkShift
16+
years inside the work

About Tom

Activating change people actually enjoy being part of.

I'm Tom Kegode, founder of SparkShift. Sixteen years leading culture, innovation and people change inside large organisations means I've sat where you're sitting, and partnered with the C-suite to make the big calls land.

I'm a friendly disrupter and an executive coach. I bring the right people together, build the answer with them, and make change something people genuinely enjoy being part of. More human, not less. That's how it sticks.

Beyond the boardroom, I chair a school's governing board, leading in the education sector on future careers and the next generation of work.

  • 16 years in leadership, innovation culture & people change
  • C-suite partner & executive coach
  • Future of work expert
  • Next gen work coach
  • Chair of Governors · future careers & education

In action

On stage and in the room.

From a team of five to a room of five thousand. Web Summit, CIPD, Mad World, and plenty of rooms in between.

Tom on the main stage addressing a large audience at the Lloyds Customer Hero Awards
On the main stage · Customer Hero Awards
Tom speaking on stage at an Apprenticeship Ambassador Network event
On stage · Apprenticeship Ambassador Network
Tom facilitating a leadership experience
Facilitating · leadership experiences
Tom coaching a group of young Game Changers at a Lloyds awards event
Coaching · Game Changers
A full room of people at one of Tom's sessions
The crowd · a full house
Tom on camera with a microphone, in conversation
On camera · in conversation
Tom at an HM Government Skills for Life event
Skills for Life · HM Government
Tom keynoting in front of a People and Places stage screen
On stage · People and Places

Proof

What people say once the work lands.

I can't recommend Tom highly enough as a facilitator. He led a session for Crisis, bringing together 30 participants from both Crisis and Lloyds Banking Group, and worked closely with me in advance to shape an ambitious agenda, pushing the group to co-create a bold, proactive three-year strategy for the Crisis Homelessness Alliance. His ability to take a complex challenge and guide a room toward meaningful, practical solutions is nothing short of wizardry. His energy, positivity and clarity inspire confidence and creativity in everyone he works with. A genuine joy to collaborate with, and I'd jump at the chance to do so again.
Wendy Gupta
Head of Strategic Partnerships, Crisis
Designing the session with Tom was a joy; his energy is infectious. Our focus was storytelling, and how it can transform the way we connect and lead. The session inspired me to make 2026 the year I 'feel the fear and do it anyway', genuinely one of the best pieces of career advice I've ever had.
Susan Stott
Talent & Organisation Design Director, Aegon UK · Chair, Scottish HR Leadership Group
I worked with Tom on an ideation and leadership session for my wider team. His knowledge, experience and expertise were exceptional, and he tailored the content perfectly. The value generated was of real, tangible use, making us more efficient and effective. Working with Tom was a pleasure, and I'll certainly be seeking further advice and recommending him to others.
Senior Civil Servant
Strategy Design
Tom brought huge energy to sessions for 120 people at our team offsite, delivering to four groups of 30 across two days. He inspired creativity by using outdoor space and a change of environment to encourage different ways of thinking. The core message, that small tweaks in storytelling can have big impact, is still being discussed weeks later. Tom is fantastic at levelling up the atmosphere in a room, and his relaxed, collaborative style brings everyone on the journey.
Reward Director
Lloyds Banking Group · Leadership Offsite

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Let's chat. Book a discovery call.

Twenty-five minutes to talk through your challenge and whether there's a shift worth making together.